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Network Marketing Lifestyles Magazine article about Rita Davenport


As the new millennium emerges, the United States has closed another century under the helm of a single-sex Presidency. If Rita Davenport, president of Arbonne International, is right, it won't happen again.

Women's roles in society have been altered drastically in the past few decades, especially with regard to that curious quality called "leadership." Nobody knows it better than the half-dozen female presidents of network marketing companies whose stories and viewpoints fill the following pages.

They come from a wide range of backgrounds and experience. Some came to their corporate posts from an extensive background in the field; some have no field experience whatsoever. Most of them are mothers. All of them are consummate professionals.

Network marketing has always claimed to be free of glass ceilings, the champion of powerful women in business. Our industry's trade organization, the Direct Selling Association (DSA), is currently chaired by a woman (Doris Christopher, also president of a network marketing company, The Pampered Chef). The global telecom giant Teleglobe has not only merged with Excel (see story this issue), but also named a woman CEO (Christina Gold, formerly of Avon) and a woman CFO (Cynthia Worthman). Mary Kay Cosmetics has become virtually synonymous with the modern woman creating success on her own terms. There is no shortage of network marketing success stories of the female persuasion.

However, it is often pointed out that while women predominate in the distributor field, men seem to have cornered the market in more public roles, as trainers, authors, and top management. That imbalance appears to be shifting. The six ladies profiled here have everything to do with that shift.

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